Legal

Privacy Policy

Last updated: July 22, 2026

Sky & Swim ("Sky & Swim," "we," "us," or "our") is a curated editorial directory of rooftop pool hotels operated by Sunstate Bay Ventures, LLC, a Florida limited liability company doing business as Sky and Swim. This Privacy Policy explains what information we collect when you visitskyandswim.com, how we use it, who we share it with, and the rights you have over it.

By using the site, you agree to the practices described here. If you do not agree, please do not use the site.

1. Information we collect

We keep data collection minimal. The categories below cover everything we collect.

Information you give us

  • Email address — if you subscribe to our email list to be notified about new hotels or pools added to the directory.
  • Trip details — if you use the trip-planning form on our Contact page, such as your name, email, travel dates, party size, and what you're looking for.
  • Correspondence — if you email us (for example, athello@skyandswim.com), we receive whatever information you choose to include.

Information collected automatically

  • Analytics data via Google Analytics 4: pages viewed, time on page, referring site, approximate location (typically city/region level, derived from IP address), device type, browser, and similar standard analytics signals. Google Analytics uses cookies and similar technologies.
  • Affiliate link tracking: when you click a booking link, our affiliate partner (see Section 3) may set cookies or use other identifiers to attribute any resulting booking to Sky & Swim so we can earn a commission.
  • Server logs: our hosting provider (Netlify) records standard request data such as IP address, user agent, and timestamp for security and operational purposes.

Information we do not collect

We do not knowingly collect information from children under 13. Sky & Swim is not directed at children. We do not collect payment information — all bookings happen on the hotel's or booking partner's own site, under their privacy policy.

2. How we use information

  • To operate, maintain, and improve the site.
  • To understand which hotels and cities readers find most useful.
  • To send our email newsletter (only if you have subscribed).
  • To respond to questions, feedback, correspondence, or trip-planning inquiries.
  • To earn affiliate commissions on qualifying bookings, which fund the site.
  • To comply with legal obligations and enforce our terms.

We do not sell your personal information. We do not use your information for targeted advertising on third-party platforms.

3. Third-party services

We rely on a small set of third-party services to run the site. Each has its own privacy policy.

In the future, we may run display advertising. If that happens, this policy will be updated to identify the ad network(s) involved before any ads run.

4. Affiliate disclosure

Sky & Swim participates in affiliate programs. When you click a booking link on our site and complete a qualifying booking, we may earn a commission at no additional cost to you. Affiliate relationships do not influence which hotels are included in the directory or which receive an Editor's Pick — our editorial standards are set independently. We disclose this relationship here, in keeping with the U.S. Federal Trade Commission's guidance on endorsements.

Sunstate Bay Ventures, LLC also operates as an independent travel advisor affiliated with Fora Travel. If you book a stay through our advisory service, we share the booking details you provide (such as your name, contact information, travel dates, and preferences) with Fora and the relevant supplier in order to arrange your reservation, and we may earn a commission paid by the supplier at no additional cost to you. Information handled through the advisory service is subject to Fora's and the supplier's own privacy policies.

5. Cookies and similar technologies

We use a small number of cookies and similar technologies:

  • Strictly necessary — required for the site to function (for example, basic security and load balancing by our host).
  • Analytics — Google Analytics cookies, used to understand aggregate traffic patterns.
  • Affiliate tracking — set by Commission Junction and Booking.com when you click a booking link, used to attribute referrals.

You can control cookies through your browser settings. Most browsers let you block or delete cookies, and you can opt out of Google Analytics specifically usingGoogle's opt-out browser add-on.

We are working on a granular cookie preference tool for visitors in the European Economic Area, the United Kingdom, and other regions with prior-consent rules. In the meantime, EEA/UK visitors who want us to suppress analytics and affiliate tracking can emailhello@skyandswim.com and we will honor the request.

6. Email list

If you sign up for our email list, we use your email address to send updates about new hotels and pools added to the directory and occasional editorial notes. You can unsubscribe at any time using the link at the bottom of any email, or by emailinghello@skyandswim.com. We do not share, sell, or rent the email list.

7. How we protect information

We use reasonable administrative and technical measures to protect the information we collect. The site is served over HTTPS. No method of transmission or storage is perfectly secure, however, and we cannot guarantee absolute security.

8. Data retention

Analytics data is retained according to the default Google Analytics 4 retention period. Email subscriber records and trip-inquiry submissions are kept until you unsubscribe or ask us to delete them. Correspondence is kept as long as needed to address the matter it relates to.

9. International visitors

Sky & Swim is operated from the United States and covers hotels located in the United States. If you visit from outside the U.S., information we collect will be processed in the U.S., which may have different data protection rules than your home country. By using the site, you understand that information will be transferred to and processed in the U.S.

10. Your privacy rights

For visitors in the European Economic Area and the United Kingdom (GDPR / UK GDPR)

You have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data.
  • Object to or restrict certain processing.
  • Request a copy of your data in a portable format.
  • Withdraw consent at any time where processing is based on consent.
  • Lodge a complaint with your local data protection authority.

Our legal bases for processing are: consent (for the email list and non-essential cookies), legitimate interests (for basic analytics, security, and responding to trip-planning inquiries), andcompliance with legal obligations where applicable.

For California residents (CCPA / CPRA)

California residents have the right to know what personal information we collect, request deletion, correct inaccurate information, and opt out of any "sale" or "sharing" of personal information as those terms are defined under California law.

We do not sell personal information for money. Under the broad definition of "share" in California law, some cookie-based analytics and affiliate tracking may qualify as sharing for cross-context behavioral advertising. To opt out, emailhello@skyandswim.com with the subject line "Do Not Sell or Share My Personal Information," or set the Global Privacy Control signal in your browser, which we honor.

How to exercise your rights

Email hello@skyandswim.comfrom the address associated with the request, or describe enough information for us to identify the records. We will respond within the timeframes required by applicable law. We will not discriminate against you for exercising any of these rights.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of the page. Material changes will be highlighted on the homepage or via the email list.

12. Contact

Questions about this policy or your information can be sent to:

Sunstate Bay Ventures, LLC
d/b/a Sky and Swim
hello@skyandswim.com